Top 5 Social Apps Performance in Kenya Q3 2021

In Q3 2021, the top 5 social apps in Kenya demonstrated diverse performance trends across downloads, revenue, and active users, according to Sensor Tower data. Here's a detailed look at their performance on a unified platform:

TikTok saw significant growth, particularly in weekly downloads and active users. Weekly downloads surged from approximately 150K in late June to around 339K by the end of September, peaking at over 490K in mid-September. Revenue also increased, reaching about $10K in the week of August 30. Active users consistently grew from 1.3M in late June to over 2.1M by the end of the quarter.

Likee - Short Video Community experienced fluctuations in its metrics. Weekly downloads peaked at about 29K in mid-July before stabilizing around 24K in late September. Revenue showed a downward trend, starting at $624 in late June and ending at $421 in late September. Active users, however, remained relatively stable, hovering around 400K to 440K throughout the quarter.

LivU - Live Video Chat had modest performance metrics. Weekly downloads fluctuated slightly, remaining under 100 downloads per week. Revenue varied, peaking at $659 in early September. Active users saw a gradual decline from 2.1K in late June to around 1.4K by the end of September.

Bigo Live - Live Streaming App showed stability in active users, maintaining around 5.5K throughout the quarter. Weekly downloads were steady, ranging from around 800 to 1.2K. Revenue saw minor fluctuations, peaking at $645 in the last week of September.

Tagged - Meet, Chat & Dating saw a consistent increase in downloads, starting at 3.7K in late June and reaching 8.7K by late September. Active users grew from 20.8K to 32.6K over the quarter. Revenue showed variability but peaked at $574 in early August.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.